The eco-responsible tire, from manufacturing to end-of-life

At EQUIP AUTO Paris 2027, the Tire & Innovation Village, organized in partnership with the Syndicat du Pneu and its members, will reach an unprecedented scale by bringing together all stakeholders from across the industry.

A unique educational exhibition

At the heart of the EQUIP AUTO Paris 2027 Tire & Innovation Village, this feature offers a comprehensive immersion into the tire life cycle in the context of environmental challenges and the sustainable transition. From the selection of raw materials to end-of-life management, including manufacturing processes, usage, and maintenance, industry professionals will discover how the sector is innovating to reduce its carbon footprint, preserve resources, and promote the circular economy.

Through demonstrations, educational content, and insights from industry experts, the feature highlights technological advances, recycling and recovery solutions, as well as best practices that reconcile performance, safety, and environmental responsibility. It provides a dedicated space for discussion and learning, helping visitors better understand the challenges and commitments of the tire industry in meeting tomorrow’s climate and regulatory requirements.