Get the most out of your show

Publicise your participation

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SPREAD THE WORD WITH DYNAMIC COMMUNICATION

Tell the world you're exhibiting:
On all the online and offline communications materials at your disposal: your website, your your social networks, your newsletters, your advertising campaigns, not forgetting your mailshots (printed or electronic) and your press releases.

Arouse the interest of your clients, sales leads and journalists: by announcing the launch of your new products, a new version, a service, demonstrations on your stand.
Invite your clients, sales leads, business partners:
The exhibition provides you with printed and electronic invitations that you can pass on to all your contacts.
Use the media kit:
It is provided free of charge by the exhibition and allows you to customise various banners and buttons:

Fit out your stand and make it attractive

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A welcoming stand for your clients

- Aim to design a space that is open, welcoming, well-lit and where people can move around easily.
- Arrange to have one or several spaces in which to meet and talk with customers and sales leads.
- Plan for an exhibition or demonstration zone where you can present your new solutions, products and services/
- Display your expertise and know-how with drop banners or posters presenting what you do.

Capture your future clients

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Stand out from your competitors by organising features on your stand:

The events should be announced and be the subject of reminders by e-mail or SMS to your clients and prospects.
Your special events will be included in the EQUIP AUTO programme and communicated to visitors before and during the exhibition.
Do not hesitate to call on the services of a professional presenter, artists or public figures to attract visitors.
Demonstrate your hospitality!
Whether you offer people a coffee, or an evening drink, an exhibition is an excellent opportunity to roll out the red carpet for your visitors, who will appreciate the hospitality.

Celebrate specific special occasions:
anniversaries, product launches, special offers, etc.
Complimentary gifts:
don’t forget to hand out some branded merchandise!
Tell visitors about your events:
with a poster or board placed at your stand entrance.

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