When tyres become an important issue again

Moderator : Le Journal du Pneumatique

Considered difficult to make a profit from, complicated to sell, and tiring to handle, tyres have for many years been neglected by automotive professionals. But today, specialists, the aftermarket and even manufacturers have given a new lease of life to this activity. All are aware that tyres are the leading reason that people take their car into the garage, and they represent a major lever with which to build loyalty. The time has therefore come for thought and action with strategies and partnerships that bring structure to this approach.